Free Client & Buyer Persona Templates
Identify Who Your Ideal Clients Are & How To Effectively Connect With Them Through Your Marketing.
Here is what is included:
- Identify WHO your audience is:
- What is their background: job, career path, family, etc.
- What are their demographics: male or female, age, income, location, etc.
- What are their identifiers: demeanor, communication style, etc.
- Determine their WHAT:
- What are their goals: primary, secondary, etc.
- What challenges do they face: primary, secondary, etc.
- How can you help: to help your personas reach their goals.
- Establish the WHY:
- What are some actual quotes: what challenges are they facing, what are their goals, etc.
- What are some common objectives: What gets in the way of them buying your product or service, etc.
- Now, HOW will you reach them:
- How would you describe and present your solution to your persona, etc.
- What are the marketing messages you can use for this persona?
- What is your elevator pitch? How will you sell your solution, what are some testimonials, etc.
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