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As of 2019, 90% of adults in the United States were using the internet. That doesn’t seem to be slowing down any time soon. Giving your business an online presence has never been more important.
Now that you know how many people are surfing the web, how does great web design help grow your business? Continue reading for 7 reasons why your website is essential to your business.
1. A Good First Impression
You never get another opportunity to make a first impression. When a potential customer looks at your webpage for the first time, you want to make it a memorable experience.
Time reported that the average internet user had an attention span of only 8 seconds. That means you have 8 seconds to grab and hold the attention of your users. Did you know 8 seconds is shorter than the attention span of a goldfish?
2. Customer Relationships
When you have an amazing website design, you can spark a variety of emotions in your customers. What better way is there to build a relationship? Different elements of design can help create certain feelings.
Psychology can explain a lot about why we as humans have emotional reactions to things as simple as color combinations. McDonald’s uses red and yellow because they have been known to trigger hunger.
Building strong customer relationships is the key to creating repeat customers. Not only do you invite them to do business once but with a good experience, they will be back again.
In addition, your website can help establish a customer relationship management system or CRM. Giving customers the ability to create accounts gives you access to capture information such as email, phone number, name, and more.
With this information, you can capture leads, get info out to your customers, and personalize. E-mail marketing, invoicing, and storing a helpful history online for easy access is a great advantage. Your customers will appreciate it and you will reap the benefits as well.
If you’re interested in establishing CRM or need help in other areas of your business functions such as billing, project management, and analyzing data, view our features!
3. Your Competitors Are Doing It
Marketing has many different facets, one of which is paying close attention to what your competition is doing. If your competitors are doing something better than you, it’s time to figure out how you can improve and fast.
Your website will need to stand out above them. With better site design, the business will come to you instead of them. Set yourself apart and rank better to earn more traffic. With an outdated and low-quality business site, customers will turn somewhere else.
This is your chance to show your customers why you are the best choice. Highlight what you’re good at and communicate what makes you better.
This isn’t just about looks. An effective and functional business website is important for ease of use. As previously mentioned, you’re basically working with the attention span of a goldfish.
If your website is confusing and unorganized, you’re guaranteed to lose business. Make information easy to find so that customers can find exactly what they are looking for. Avoid redirecting them to 100 different pages and be sure to label everything clearly.
You should regularly check your site to see if it is easily navigated. A person who has never heard of your business should be able to find what they are looking for with ease.
There are several different factors to consider when making your web design more functional. All elements of web design should be taken into consideration such as colors, fonts, graphics, navigation menus, and more. This could be as simple as making sure your fonts are readable to everyone.
Search engine optimization (SEO) plays a major part in website marketing. This one little term has been changing the way we design our content online. It refers to how search engines like Google rank our websites when certain phrases are searched.
This means that at the foundation of your web design, you’ll need to consider SEO factors. These factors include page speed, security, mobile optimization, age, and keywords.
It is in your business’s best interest to be great at SEO. People who are using search engines very rarely go page the first page of results. This is why you want to be as close to the top as possible.
Not only will your established customers be able to find your site but new customers will likely stumble across you. Overall, SEO is super important for exposure. For more business-related tips, check out our blog.
Establishing a brand identity is one of the first steps of the marketing plan. This is what people will be able to recall when they think of your business. This includes attitude, values, logos, mottos, beliefs, colors, symbols, and anything you attribute to what your brand is all about.
We’ve already talked about how important it is to be memorable. This is about taking that memorable moment and making it consistent so that it is always reinforced. 69% of customers in the United States shop more with businesses that provide a consistent experience online and in-store.
Your social media, print ads, psychical business, and your web page all need to work cohesively. It doesn’t work to have a minimalistic webpage for a business that is known to be covered in graffiti. Imagine if Coca-Cola decided to make its entire website based around the color purple.
Consistency makes you recognizable. You want your customers to be able to identify you by something as simple as a symbol.
7. Increases Revenue
The round-up of all these points is that good web design helps make you more money. All these factors are ways to entice more customers which results in more cash flow for you.
Great web design increases your business’s value and improves sales. Technology can take you far when it comes to growing and that’s expected to be true for years to come.
Improve Your Business With Web Design
You’ve learned how web design is essential for business and how it’s more than just good looks. Take these tips and implement them into your strategy. You’re sure to see results!
If you need help establishing CRM to benefit your website or have any questions, please contact us!