The Channel

Types of businesses

Get It Together: Which of the 4 Types of Business Is Best for You?

Few things are more exciting than deciding to open a new business. Every day hair stylists, freelance writers, aspiring chefs, accountants, graphic designers and other entrepreneurs put together business plans, line up funding and hang out their shingles with a goal of making a profit. Small business owners are the bread and butter of the…

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business budget

8 Tips to Making a Hella Thorough Business Budget

Do dollar signs keep you up at night? If you’re a small business owner, you’re most likely nodding your head right now.  Take heart: You’re not alone. Your peers echoed this sentiment in a recent survey, where they revealed their top three worries as managers.   Two of those dealt with money, specifically managing cash flow and preparing for taxes.…

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Facebook Ads: A Facebook Advertising Guide for Marketers 1

Facebook Ads: A Facebook Advertising Guide for Marketers

Facebook Ads: A Facebook Advertising Guide for Marketers : Social Media Examiner [Last Updated June 27, 2018] If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for you. Here you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook…

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Facebook Ad Transparency Tool: What It Can and Can't Do 7

Facebook Ad Transparency Tool: What It Can and Can’t Do

Facebook Ad Transparency Tool: What It Can and Can’t Do So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent. Facebook has made a lot of big changes very quickly on…

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How to Combine Facebook Ads With Influencers to Connect 17

How to Combine Facebook Ads With Influencers to Connect

How to Combine Facebook Ads With Influencers to Connect How to Combine Facebook Ads With Influencers to Connect at Every Stage of the Funnel Nick Rojas Wondering what influencer marketing and Facebook ads have in common? When used as part of a cohesive digital marketing strategy, they are a winning combination to push consumers down…

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11 Tips to Improve Your Facebook Ad Conversions 19

11 Tips to Improve Your Facebook Ad Conversions

11 Tips to Improve Your Facebook Ad Conversions The changes Facebook made to its News Feed algorithm earlier this year mean that social media marketers need to up their ad game on the platform. The same holds especially true for social media teams with small budgets who have likely seen organic reach figures declining. One…

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How to Use Facebook Ads for Local Businesses 21

How to Use Facebook Ads for Local Businesses

How to Use Facebook Ads for Local Businesses : Social Media Examiner Do you have a local brick-and-mortar business? Wondering how to make Facebook ads work for you? In this article, you’ll learn how to start advertising a local business on Facebook. How to Use Facebook Ads for Local Businesses by Tristan Adkins on Social…

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3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies 25

3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies

3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies – Adweek 3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies Opinion: It shouldn’t be seen as a harbinger of doom Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S.…

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Amazon PPC Challenges Google Ads 27

Amazon PPC Challenges Google Ads

Amazon PPC Challenges Google Ads – Search Engine Journal STAFF Roger Montti 2.2K READS A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets.…

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How SWELLEnterprise Is Different From Asana 34

How SWELLEnterprise Is Different From Asana

How SWELLEnterprise Is Different From Asana There are many project management and business apps available today. All of them offering interesting and unique features that can help you manage your business better. With so many different options, it’s not easy to choose the right one for your company. The best way to know if a…

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